Tap deeper into your audience’s emotions through video production.
Videos have become one of the most powerful tools to communicate through digital platforms because they can tap deeper into the emotions of your audiences using images and sound. Videos can convey your message, show your products in detail, explain processes, and they are easy to watch and share. Video helps you make a memorable, human connection with your viewers. Here are some fun facts:
Videos allow you to gain access to other platforms such as YouTube and Vimeo, which attract massive amounts of traffic. An EyeView study found that simply adding video on landing pages could increase conversions by up to 80%.
Videos are shared at a much higher rate than plain text or static graphics. A recent study demonstrated that Facebook’s top 10 brand pages video content is shared 1200% more than links and text posts combined.
Explaining the way something works through videos is often more appealing and effective than text alone, and can reach wider ranges of audiences with different learning styles.