Keep in touch with your audience via email. Not only it is cost effective, but it saves paper.
Marketing your ideas, products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers. Email marketing can allow you to create targeted and customized messages that can help you build meaningful relationships with your audience. It can also improve response rates to your direct marketing campaigns. However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted. This is why it is very important to create newsletters with meaningful content for your audience, where they can learn about your services but also about facts and skills that will benefit them regardless if they decide to become your customers. In addition, it is necessary to always include an easy to follow unsubscribe section, in case your audience no longer wants to receive your messages.