Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include producing your text, generating graphics and videos, choosing and conforming your layout and color scheme, determining the main functions that your site will include, testing contact information and processes, and configuring the right SEO, to make sure your clients can find you in search engines. Since there are several aspects that need to be covered to create an effective website, we usually work in teams of 2, 3 or 4 designers.
Websites are not a quick task. The minimum time that we require to produce a 5-page simple website, is from 3 to 4 weeks. More complex websites can be in production for months, having several team members involved in creating it. To see samples of our work, click here.
Business Card Design
Your physical presence is the very first impression you give to the world. Your business card comes next. A good business card must be powerful enough to make a strong first impression, conveying specifically three things:
1. Who you are
2. What you offer
3. How to reach you
In addition to providing contact information to your audience, your business card will tell a lot more. It will give an impression about your position in the market. Is your company conservative? Is it modern? Is it unique? What is your competitive advantage; exclusivity, or low pricing? All of these factors are key to communicate effectively who you are.
The standard dimensions of a printed business card are 3.5 x 2 inches. That’s the finished card size. Many printed designs include bleed. The “bleed area” is an extra 1/8 inch of space for design elements or backgrounds that extend beyond the finished edges of your card.
Booklets are one of the most effective ways to communicate to your audience information that is longer or more complex than what you could convey on a single flyer. Nowadays, booklets can be rendered in print or in digital media. Programs like In-Design, from Adobe, allow us to produce interactive materials that include clickable links and animations.
For print media, when it comes to binding, the most common method is saddle-stitch binding. In the printing industry, saddle-stitch binding refers to a very popular book binding method in which folded sheets are gathered together one inside the other and then stapled through the fold line with wire staples. You can see more sample of our work in this page: Booklets (Print and Digital).
Charts, tables and infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. Whether it is for a proposal, digital or print media, Bluewing Creative can assist you in designing your graphics. To see more samples of our work, click here.
Although digital media is becoming more prevalent than print, in some instances, postcards can be an effective media to reach you audience. Postcards allow you to include more detailed information about your business. Most of the time, our clients use postcards to advertise a specific seasonal event or promotion. You want to design postcards that have the longest shelf life possible. This is good for your business, as your clients will see your company’s information for a longer time, and it’s better for the planet, as you will be able to print less continuously. One example to extend the life of your postcard, is to include useful information that your clients will want to keep, for instance:
1. Include a calendar on the back.
2. Add a yearly calendar of events from the community.
3. Include tips related to your industry, that can help your clients.
4. Think of turning your postcard into a fun, useful, items, such as a recipe cards or an emergency contact card.
Click here to find a link to some of the most common postcard sizes in the US.
Posters are an excellent way to convey your information in events, or places with high-traffic. You can make a strong impact as it is possible to use astonishing graphics. It is important that your poster answers the following questions: Who are you? What do you offer? What is your niche market? Are there specific dates to your event? Can you be reached by phone, web, and social media? Some of the benefits that posters offer are the following:
- Cheaper costs. Creating and distributing posters is a much cheaper form of advertising than radio or print.
- Easily visible. You can target specific locations with your posters to increase brand visibility in that area.
- Encourage an active response.
- Access to the audience you want to target.
To see some sample of our work, click here.